By Rob Shaul
1. The MTI Athlete
- Professionalism in Fitness: Our athletes understand that mission-direct fitness is not merely personal achievement but a professional responsibility, impacting their mission performance while increasing durability.
- Embracing Individual Autonomy: Our athletes are self-motivated, capable of independently utilizing our programs without the need for a personal trainer or group setting.
- Investment in Quality: Our athletes value high-quality, mission-direct fitness programming, recognizing it as a worthwhile investment in their professional performance.
2. Programming Excellence
- Clarity and Simplicity: We advocate for easily comprehensible and deployable programming, discarding overly complicated exercises and complex strategies.
- Research-Based Effectiveness: Our programs, grounded in proprietary research, are refined through lab testing and field validation. We focus on enhancing mission-direct performance, regularly updating our programs as we continually learn and evolve.
- Mountain and Tactical Specialization: Recognizing the gravity of our athletes’ professions, we are committed to designing programs that not only aid in mission completion but also serve as protective armor against injury.
- Credibility Rooted in Expertise: Our credibility is bolstered by nearly two decades of experience, continuous improvement, and a profound understanding of the unique fitness requirements across diverse mountain and tactical mission sets.
- Adaptability: Our programs are tailored to meet the varied needs of our athletes, accounting for the diverse range of mountain and tactical missions they execute.
- Continuous Improvement: We’re relentless in our pursuit of improvement, constantly reviewing, researching, and refining our programming to deliver the best mission-direct performance.
3. Quiet Professionalism
- Quiet Professionalism: Our work ethos embodies quiet professionalism, prioritizing the mission, craftsmanship, and humility.
- Trust and Credibility: Our reputation is built on fostering trust and establishing credibility through years of experience, athlete mission success, and demonstrated effectiveness of our training plans.
- Authenticity: Our team’s expertise and humility, transparent communication, and the practical effectiveness of our training plans speaks to our authenticity.
4. Customer Service
- Swift and Personalized Support: We provide excellent customer service, promptly and personally addressing questions and issues with thorough, direct responses.
5. Excellence in Programming Delivery
- User-Friendly Platforms: Our online and mobile platforms prioritize user-friendliness, intuitive design, and device compatibility.
- Continuous Improvement: We are committed to continual improvements to our digital delivery systems, aiming to strike the right balance between providing essential features and ensuring simplicity.
- Scalability: Our digital-first approach allows for efficient scalability, accommodating growing customer numbers and product/service expansion response to increasing demand.
6. Community Building
- Creating Connections: We aim to create a supportive community, connecting Quiet Professionals who train individually to share experiences and motivate one another.
- Fostering a Professional Community: We strive to create a welcoming environment for like-minded Quiet Profession who are committed to fitness and mission, by acilitating connections through our weekly newsletters, thought-provoking articles, research, and MTI’s community forum.